It’s Hot Dad Summer
Most men’s hair product ads are just a grab bag of male models staring intensely at camera. For American Crew, we took a realer approach. We positioned ourselves as celebrators of the kings of the cul-de-sac, the bosses of the BBQ. American Crew went after a group of men no pomade dared gone before: Dads.
Credits: GCD, copy: Todd Condie. GCD, art: Mike Cicale. Senior Art Director: Joie Ha. Junior Art Director: Timmy Chae. Junior Copywriter: Me :)