WE GAVE INTERNS FREE BBLs
The worst part of applying to internships: the automated reply email. Soulless. Depressing. They are the parasites of your inbox.
For our internship applications, Terri and Sandy made you want our automated reply email. Attached to our email were words of wisdom to any prospective intern who applied. Those lessons weren’t from us, however, they were from the most celebrated bosses from TV and film.
Basically, if you applied to the Terri and Sandy, you would get a free Big Boss Lesson: A BBL.
How to get a free BBL
We ensured our announcement did not give away our joke. How?For our announcement video, we got the king of BBL’s himself: Dr. Miami.
Then… it wasn’t a prank.
Curious, the interns read our post copy, which directed them to email us their applications, in which they would receive their Big Boss Lesson: genuine advice from bosses such as Daymond John, the Shark Tank judge and former CEO of Fubu.
That’s when they realized… the BBL we were thinking of wasn’t Brazilian Butt Lift.
Did it work?
We received almost a million impressions and were able to hire the biggest intern class Terri & Sandy has had in half a decade. The promise of a free BBL somehow was an effective marketing tactic.
As a thank you for reading all this, enjoy some free advice from Lavar Ball.